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| | | Buying an E-mail List? Marketing Company Says Never Again (PC World via Yahoo! News)
A marketing company is warning others to stay away from e-mail lists offered for sale by other companies.
Brulant, online marketing firm, purchased by Rosetta (The Plain Dealer)
Brulant Inc., an online marketing company in Beachwood that became one of Northeast Ohio's Internet-age success stories, has been sold to a New Jersey marketing firm called Rosetta.
Celebrity-led marketing loses appeal (Mad.co.uk)
Consumers are becoming fatigued with celebrity-led marketing, according to a new report from Datamonitor. The independent market analyst says that “the cult of celebrity has reached a crossroads” and that over-exposed celebrities have saturated the market.
GlaxoSmithKline to move marketing groups out of Moon Twp. (The Beaver County Times)
MOON TWP. — The pharmaceutical company GlaxoSmithKline will move its weight-loss and smoking-cessation national marketing groups from Moon Township to Parsippany, N.J., by the end of summer as part of a company reorganization.
Rosetta Marketing Buys Rival Interactive Shop Brulant (CBS News)
New Jersey digital shop Rosetta Marketing has bought the interactive agency Brulant, Mediapost reported. Terms of the deal weren't disclosed. Chris Kuenne, Rosetta's founder and CEO, said he expects the combined entity's revenues will reach $130 million by the end of the year. In 2007, he said 10-year-old Rosetta's revenue was $50 million. Brulant will also add its 370 staffers to Rosetta's 230 ...
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