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| | | Advertising expenditures in UAE decline 4% in H1
Advertising expenditures in UAE decline 4% in H1
Location-Based Advertising To Reach $1.8 Billion
Location-based advertising is still in its early stages, but according to ABI Research, businesses will spend $1.8 billion on it in 2015 as part of their overall mobile marketing budgets. “It’s still early days and there’s no single ‘right’ approach to location-based advertising,” says practice director Neil Strother. “This remains a very fragmented market that is full of experimentation ...
Advertising Onslaught
British artist Stanley Donwood combines the words and colors used in two forms of advertising -- spam and billboards -- to create an overwhelming atmosphere that is at once attractive and troubling at Fifty24SF Gallery. His paintings use words such as Brain, Sex, Blood, Desire, Risk, Now, and Cheap....
Advertising Standards Authority to regulate online ads
The Advertising Standards Authority (ASA) has been granted new powers toregulate all online adverts in a move that will put increasing pressure on website owners and advertisers.
Broadband advertising 'misleading consumers'
Misleading advertising of broadband speeds is confusing and frustrating consumers, a survey has warned.
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